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Eternally Optimistic: On Outsole Molds and the Yoga of Shoemaking
We like to think of shoe-making is a lot like yoga. Your first expression of a pose is never your best. That’s why it’s called practice. It takes years of doing the same thing many times to train the body and even then it’s never static. You never ‘arrive’. So our process at Radical Yes is to always be looking for the ways we can outdo ourselves each and every time, to find our best expression of the shoe. Combined with the feedback and learnings we gain from our customers, it's the thinking that drove our latest collection.