April 22nd is Earth Day. This year, we are doing a few special things to help bring light to this important event.
But wait… What even is Earth Day?
Earth Day is an annual worldwide event that aims to demonstrate support for environmental protection. First held on April 22, 1970, it is now recognised as the largest civic event in the world with initiatives and action taking place on a global scale.
This year we felt really compelled by their theme, ‘Restore The Earth’ because it calls upon the need for creative and innovative solutions at all levels - from business to government - to take action and hold sectors accountable for their role in making changes to counter the impacts of environmental damage.
As a brand that creates products through off-shore manufacturing, we recognise that we have a responsibility and a contribution to make to help mitigate the impacts of climate change. Internally we talk alot about being ‘modern, forward and conscious’ - so how could we not take action that helps support the thinking behind this important global event?
Great, so what are Radical Yes doing then?
As part of our brand’s commitment to giving back, Radical Yes already donates monthly to three not-for-profit organisations we believe in.
One of them is Seed Mob - Australia’s first Indigenous Youth Led Climate Network.
We were first introduced to the work of Seed Mob via the Australian Conservation Foundation (another NFP we often donate to) and were really inspired by the conviction of their mission.
As Australia’s first Indigenous youth climate justice network, Seed are building up the next generation of Aboriginal and Torres Strait Islander young people to protect country, culture and communities from the causes and impacts of climate change.
Through training programs and bold campaigns like “Protect Country”, “Land rights not mining rights” and “Don’t frack the Northern Territory”, Seed has grown quickly into a powerful network with hundreds of young volunteers affecting change across the country. Their vision is for a just and sustainable future with strong cultures and communities, powered by renewable energy.
Follow the link here to learn more about Seed Mob.
On April 22nd, you can help us, help them help the Earth (closest to home). Here’s how…
This Earth Day, we will donate $20 from every full priced order we receive between 7am & Midnight AEST directly to Seed Mob, on top of our usual monthly donation to this positive cause.
So if you have been thinking about shopping our products for a while, mark April 22nd in your calendar and supercharge the power of your purchase!
Above: Various posters and pins promoting Earth Day throughout the decades.