Our pursuit has always been about creating products that are everyday ‘I.R.L’ useful. That serve a function as much as they deliver an aesthetic punch.
In Australia, sunglasses could be considered essential virtually 300 days of the year - our customers ‘end use’ needs felt clear in our minds.
If you have been following our brand for a while you will know it was a vision we’ve had before.
Previous iterations were produced using a different manufacturing process - known in the industry as ‘injected’ make.
Whilst beautiful, the make and material we previously had access to were polycarbonate styles that naturally sit in a lower end of the quality spectrum.
Five years later, long-time friend of our brand, Eyewear Designer Alana Van Ewyk became available to help us create an entirely new level and direction with our eyewear pursuits.
A collaboration which would mean we could execute our eyewear working with best-practice manufacturers and materials to produce beautiful handmade eyewear. Alana has worked in eyewear for almost 20 years, including more than 10 spent as the head designer for Karen Walker Eyewear.
Aside from an esteemed background in eyewear, Alana and I also began our Design journeys working together many years ago. We have an understanding and aesthetic shorthand that I think has come through in our first collection.
We hope you love our Radical Vision.