WELCOME TO NORTH MELBOURNE // A guide to our radical neighbourhood!

Yes! Journal

WELCOME TO NORTH MELBOURNE // A guide to our radical neighbourhood!

The Radical Yes Fitting Salon in North Melbourne is our permanent home and design studio. When we opened the store our aim was to create a space that was not just another retail shoe store, but a special place that our online customers could visit to experience the brand in an exclusive feeling, salon environment. It is also located in our beloved neighbourhood of North Melbourne, which we have called home for ten years.

When the opportunity arose to move into the beautiful 1930s store, we knew it would be the perfect home for our shoes and were excited that our family business could be part of our local community. You can read more about the design of the space by local interior architect Zoe Barclay here.

As we meet our neighbours and settle in, we’ve put together this local guide by way of introducing you to our home, a slightly hidden treasure right next to the CBD. Welcome to North Melbourne!

Words by Alex Birch

BEATRIX 688 Queensberry St, North Melbourne

Image by Sweet Bird of Youth 

For your daily dose of nostalgic cakes and seasonal sweets, @beatrixbakes is the one Instagram feed you must follow this week. Baked in-house behind their tiny North Melbourne shopfront, owner and pastry chef Nat Paull draws inspiration from all number of traditional cookbooks, old favourites and personal experience working under the likes of Maggie Beer, Greg Malouf and Stephanie Alexander in churning out her every-rotating daily menu.

With just enough space for a breakfast bar and a couple of tables, the iconic neighbourhood local is exactly where we want to be this morning, and every other day.

OF NOTE: the Hummingbird cake with pecan praline and the cocoa meringue roulade.

MARTIN FELLA 556 Queensberry St, North Melbourne

Image by Broadsheet

Sharing a wall with The Radical Yes! Fitting Salon, Martin Fella has been a North Melbourne institution for over two decades. Hand curated in auctions across the world by Mr. Martin Fella himself, this vintage gem overflows with men’s and women’s clothing; including brand-name labels, one-off masterpieces and all number of exquisite accessories and home furnishings.

OF NOTE: Pop in for the wares, stay for Martin’s conversation and impeccable eye.


NORTH MELBOURNE BOOKS 546 Queensberry St, North Melbourne

Image by North Melbourne Books

Never have we come across a more considered fiction curation in an independent bookstore than that of North Melbourne Books. Founded in 2013 by partners Chris and Chris, the little bookstore features an outstanding collection of popular and unconventional novels, magazines and non-fiction works. This is one of those local bookshops where everyone knows everyone, chat is welcome and there’s a recommendation available for every whim.

OF NOTE: In a small reading room at the back, kids have a space where they’re welcome to sit, browse and fall in love with reading. We think this is radical, yes!


And while you're here...a few other places worth a visit...

AUCTION ROOMS 103-107 Errol St, North Melbourne

Image by Broadsheet 

Drawing crowds from across Melbourne, this vast institution is exactly where we want to be for Sunday lunch and weekday drinks.  With all the hallmarks of our favourite industrial interiors, the space features exposed brick detail, polished concrete and large benches ideal for group get-togethers. Serving Small Batch coffee and craft beers and wines, it's no surprise that the place was named Melbourne's Best Cafe by The Age Good Food Cafe Guide. 

TOWN HALL HOTEL 33 Errol St, North Melbourne
This iconic rock n’ roll pub is a hidden gem known for it’s chicken parma, amazing collection of music memorabilia in the front bar and very comfortable beer garden tucked away like a little oasis.

ARTS HOUSE 521 Queensberry St, North Melbourne
Located in North Melbourne's impressive gold rush era town hall, Arts House is the City of Melbourne's contemporary centre for performance and interactive artforms.

STRANGER THAN PARADISE 101 Errol St, North Melbourne
Packed to the ceiling with a great eclectic mix of gifts for kids and adults.

SPIELEDELUXE Shop 3/566 Queensberry St, North Melbourne

Mind boggling array of European board games, cards and hobbies. Probably our number one destination for mum's shopping with kids as a reward after sitting patiently while mum tries on shoes.

ACE ANTIQUES & COLLECTIBLES 555 Queensberry Street  North Melbourne
Dave is always up for a chat about antiques, and he knows his stuff after a decade curating and selling specialised antiques from his Queensberry Street store - just across from us!

MORK CHOCOLATE BREW HOUSE 150 Errol St North Melbourne
It's a beautiful cafe built inside a converted old bakery - but instead of coffee, we are talking about specialty hot chocolate! We don't think any further explanation is needed.

Mork Chocolate North Melbourne

 Image by Mork Chocolate


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