RADICAL YES BEHIND THE SCENES // Q & A with our design team

Yes! Journal

RADICAL YES BEHIND THE SCENES // Q & A with our design team

Radical Yes Behind The Scenes

It’s an exciting moment when a new collection hits our studio. Months of product development, quality control and planning goes into every range, and the buzz of handling the new shoes is such a joyous moment.

This season is particularly special, as we’ve branched out into carry bags and some rich new textures and shapes, perfect for our slip ons. We’ve listened to your colour obsessions and style preferences and blended them into our designs for a truly personalised Radical Yes look.

Radical Yes Behind The Scenes

Get to know the creative collaborations and fashion trends that shaped this new collection. Our Q&A’s with founder and creative director, Kerryn and product developer Sofia will bring to life the characters and stories behind each and every piece. Plus, we have a very exciting shop to reveal!

Q & A with Kerryn Moscicki, Founder & Creative Director

Tell us about the latest range. What colour, texture or mood kick-started this collection for you?

This season for us began with the idea of maximalism. We were feeling all things opulent and lounge-like, which you can see in some of our new silhouettes and materials such as velvet, metallic jacquards and of course our favourite pony hair. We’ve also introduced manstyle loafers and new takes on the old ballet flat.

We were very inspired by our new Radical Yes Carry project which is a series of radically oversized day bags. Again the mood was luxe and textural - we’ve used quilted velvets in bold colours, with a nod to our signature metallic finishes.

 Radical Yes Behind The Scenes

Pick out a statement shoe from the range.

This challenge is hard because I really do love them all of them and would wear every single pair in the collection! My pick this season though is Bless, which is our new ballet shoe in the mustard gold glitter.

I’ve been wearing the sample pretty much every day since we got them, and I love the versatility. The glitter leather is an amazing textile that is heat sealed to the top of the leather, so it has loads of stretch.

I love how ballet flats can be perceived in so many different ways depending on how you style them. For me, this silhouette feels totally early 2000s in an Amy Winehouse kind of way. I like that it’s almost undone, yet still has a polished feeling.

 Radical Yes Behind The Scenes

Your recent involvement at major design markets and pop-ups gave you hands-on insights from your customers. How have their style preferences and recommendations been fed into the new products?

For me, Radical Yes is a constant collaboration, not just with Sofia and the rest of our brilliant team, but also our amazing customers. My favourite part of the creative process is hearing stories about where our products end up and the many lives they 'walk' through.

We have so many creative customers. Their feedback is invaluable in driving the direction each season. Some of the recommendations we ran with this season included more pink leather shoes. Our Magic Happens style in pink / burgundy was a sell out last year, and people had been asking for an update.

We also added new metallic finishes to our Wonder Glove slip on silhouette, after many requests for more of our Crazy Rose painted finishes from AW15. A lot of customers mention that they prefer slip ons to lace ups, which is why we’ve worked hard to create new silhouettes that met this brief.

Radical Yes Behind The Scenes 

RY collaborated with some amazing creatives in 2015. Did these experiences shape the design process?

Way back at the beginning of last year, Julia from Studiohome helped us with our collaborative process. She took the lookbook concept to an exciting new level, by inviting gorgeous illustrator Shelley Shand to hand draw over the product shots.

Working with the Kip & Co team was equally inspiring from a marketing and design point of view. They are just so true to their joyful and colourful roots, which is something we absolutely admire and love.

We’ve also found loads of inspiration working with our photographic team. Breeana and Holly both have such a unique point of view and have brought our brand to life in a very inspiring way.

 Radical Yes Behind The Scenes

A brand new Radical Yes has just opened! What can you tell us about it?

The new space is all about giving our Radical Yes community a real place to come together, see the products up close and get a sense of the silhouettes and materials we use. We love meeting our customers and realised after the success of our Friday Fittings program, that a custom built home would be just the ticket to bring it all together.

It’s also about creating a collaborative environment for our customers. We plan to present a series of workshops built each month around a different theme dear to our hearts. February is all about LOVE - not just because it's Valentines day - but also because it’s a celebration of how much we love what we do and the amazing privilege to work on something that we genuinely love. Our first workshop will be hosted by our inspiring friends at The School of Life. More details coming soon. It's really going to be radical, YES!

Shop Address: 99 Therry Street Melbourne, VIC 3000. Just off Elizabeth street, next to the Queen Victoria Market.

 Radical Yes Behind The Scenes

Q & A with Sofia Lundqvist, Product Developer

What kind of woman does this new collection represent to you?

As always with the Radical Yes collections, our minds are in tune with active and creative women with a strong personal sense of style. Women who want to wear something unique and interesting.

Maximalism is a massive trend around the globe at the moment, and it suits the Radical Yes woman perfectly. It’s a very expressive and colourful way of being able to dress.

Which piece are you dying to release into the world?

We’ve created a few new silhouettes this season which is very exciting. My personal favourite is Serendipity, a beautiful slip on with an interesting almond shaped toeline. I will be living in the burgundy pony hair ones this winter! Simple and classic in a fantastic rich material.

Radical Yes Behind The Scenes

Your roots are from Sweden, has your knowledge of the European climate shaped these winter looks?

In a subconscious way, I think it has, even if that wasn't the intention with the range. We just wanted something we could label as neoclassic. We wanted to present classic shapes in a new light, to make the ordinary extraordinary. 

When thinking about the winter season, it's natural for me to slip back to childhood memories of playful snowy days wearing layers of materials like wool and fur to keep warm. I guess this was reflected in the choice of materials and hues for this range.

Radical Yes Behind The Scenes

Name some designers you admire and take cues from when developing a range.

There are so many I like and get inspired by. I love how Alessandro Michele has transformed Gucci recently. But the designers I always come back to are Comme Des Garcons, Dries Van Noten and Margiela (when he was still at the Maison).

Tell us about some Instagram accounts that inspire you.

I'm not the most active Instagram user because I mainly follow my friends. However, there are a few accounts with interesting images and ideas, like @idea.ltd @theacademynewyork and @maryam_nassir_zadeh

Radical Yes Behind The Scenes

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